Whether they open it, close it, or simply walk through it, all visitors engage with your doorway in some capacity. Choosing the right door for your business is important, and there are several factors to consider when selecting your door.
A door’s appearance can influence a customer’s impression. Studies show that there are several factors that can contribute to customer loyalty, including a business’s design. A store’s external appearance deterred as many as 52% of potential customers from entering. Research has even established that for many customers, price and products alone are not enough to command customer loyalty. Visual appeal is also a significant factor. Consequently, businesses need to make smart choices when they are making design-related decisions, including selecting a door.
Doors can be made of wood, glass, steel, and metal. While glass doors enable customers to see inside and get a clear impression of a store’s interior, commercial wood doors can appear warm because most people have wood doors at home. Doors made of steel or metal may seem impersonal. It’s important to consider materials and whether it will deter potential clientele.
For example, would you expect a store called Grandma’s Wool Shoppe to have a dark, foreboding exterior with a thick metal door, or would you imagine this store having a welcoming wood door painted a warm color with a bright window to let in light? On the other hand, a store specializing in home security may benefit from having a steel door or dark, heavy wood door. Ideally, a door’s materials help create a desirable atmosphere for your business that attracts the appropriate clientele.
A door’s color can trigger an emotional response. Several studies have demonstrated that choosing specific colors for a company logo, business signs, or even store doors can affect consumers, so it’s important to consider a door’s color and whether it conveys the right message. A dark brown door, for example, can appear unwelcoming while green is a color typically associated with safety. Choosing the right color involves understanding what different colors convey and determining the visual message you want to send.
Each year, the most popular door color can change. A business may want to capitalize on colors that are trending, or at least avoid choosing a color that isn’t popular.
Whatever your door is made of, you can choose to have a window in it. Windows let in natural light and suggests openness because consumers can see through the door.
There is also the option of having a glass panel running alongside the door. This can be a good way of maximizing the flow of light into a business without giving up space needed for a business sign or other information that may be posted on the door.
The strength of a door is important for a number of reasons. A door’s quality will influence a customer’s impression of the business. A cheap door may suggest the business is struggling financially or doesn’t concern itself with quality construction. This would not be a good way for a home building company or carpentry business to present themselves. In addition to how the strength of a door affects a customer’s impression, there are some practical reasons to consider door strength when choosing a business door.
A business’s security needs may vary widely for a number of reasons. Your store may be located in a strip mall that has security personnel monitoring it 24 hours a day, which could lessen the need for structural security, or it may be located in an area with a high crime rate, compelling you to opt for extra layers of protection. Strong wood doors can help deter those trying to break through a door, while a thin door made from cheap materials may attract thieves.
In different parts of the United States businesses may be at greater risk from specific types of natural disasters. Those operating in California may need to consider threats from wildfires, based on their location, while stores in Florida may need to consider wind gusts from hurricanes. Commercial doors graded for different levels of wind pressure are available, and there are also metal and wood designed to withstand fires.