The growth of any successful business has to be done with the customer in mind. The last thing any business wants is to alienate their current customers while trying to grow. Losing your current customer-base can cripple a business and is easier to do than many people think. Keeping customers happy during growth will help keep retention high which makes it far less difficult to grow. Focusing on the customer during home improvement projects is important. Hitting deadlines is important as a home being in disrepair is stressful to the homeowner. Customers can also refer family or friends which makes your interaction with them invaluable.
Create a Presentable Website
The website needs to be flawless as the main goal is to set appointments for consultations/estimates. The website should showcase some of the best work that has been completed by your team. People want to know what they can expect for a certain price. Some might think that the project will be far too costly only to be surprised that the project is more affordable than they had anticipated. Testimonials can be quite helpful as it can give a potential customer an insight of how it is to work with your business.
Digital Marketing is Essential
There are going to be areas that are saturated with a number of home improvement businesses. Content marketing is going to be important when it comes to search engine rankings. You want to rank at the top of the search results to maximize organic leads coming from the search engine. Specific articles on bathtub refinishing can allow a customer to understand the process, how long it takes, and the cost. Do not waste money on generic content that is made just for search engines. A combination of a search engine friendly article with easy to read articles are important. Images throughout the content are also important as not everyone understands home improvement jargon.
Estimates That Last for a Year
A homeowner that has you come out to give them an estimate might not be able to undertake the project financially. The potential customer might be looking for a specific number so they can save up for the renovation. Estimates should be good for around a year unless there are huge increases in material costs. Financing is also available for home renovation projects so having a lender that you partner with could be immensely helpful.
Top of the Line Subcontractors
The ability to contract out some parts of a project can help a business scale. Trusting subcontractors will come with time as you do not want them ruining the relationship between your customer and business. Hitting deadlines and communicating difficulties is essential as anything can delay a project a day or two. These subcontractors need to be licensed and insured to eliminate liability on the homeowner.
Home improvement businesses can be extremely profitable over the course of time. Grow your business without impacting quality of work completed for each and every happy customer.